Lately I have been discouraged by the notion that so many nonprofits regards driving their mission as synonymous with selling an oreo cookie. On the one hand the television ads are so creative; really wish that some advertising agency would take on the task of reframing lung cancer awareness. on the other hand, what a waste of creative juices. Do we have nothing else but oreo cookies?
I am still a child of the 60's and believe in an ideal. I can only hope it's not an illusion