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Why I'm "Here"

I did not choose to be on this Lung Cancer Patient/Advocacy Road; it chose me. Had my late mother not been diagnosed with late stage inoperable lung cancer, I can say with a fair amount of certainty, I would not be on this road. We never considered the possibility of lung cancer because we did not know the facts. Lung Cancer is Not Just for Smokers.
I became an advocate because I did not want one other family to face the shock that our family did. NO ONE IS IMMUNE from a lung cancer diagnosis. My goal is to empower people with information in order to give them a fighting chance. My goal is to reframe the issue of lung cancer in order to address the social stigma currently associated with the disease. My goal is to support increased lung cancer research to find the cure.

Thursday, August 19, 2010

Lung Cancer Awareness is not an Oreo cookie

Lately I have been discouraged by the notion that so many nonprofits regards driving their mission as synonymous with selling an oreo cookie. On the one hand the television ads are so creative; really wish that some advertising agency would take on the task of reframing lung cancer awareness. on the other hand, what a waste of creative juices. Do we have nothing else but oreo cookies?
I am still a child of the 60's and believe in an ideal. I can only hope it's not an illusion

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