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Why I'm "Here"

I did not choose to be on this Lung Cancer Patient/Advocacy Road; it chose me. Had my late mother not been diagnosed with late stage inoperable lung cancer, I can say with a fair amount of certainty, I would not be on this road. We never considered the possibility of lung cancer because we did not know the facts. Lung Cancer is Not Just for Smokers.
I became an advocate because I did not want one other family to face the shock that our family did. NO ONE IS IMMUNE from a lung cancer diagnosis. My goal is to empower people with information in order to give them a fighting chance. My goal is to reframe the issue of lung cancer in order to address the social stigma currently associated with the disease. My goal is to support increased lung cancer research to find the cure.

Monday, May 18, 2009

Reframing the Issue

I continually ask myself: what can I do to change the dialogue? I'm on several lung cancer listserves. What's one element they share in common: the question of how can we get the masses to pay attention; how can we raise the profile of this insidious disease? These days I think we need to not only find the right message but target a new audience. It's not the physician community, it's not the public policy makers - they will follow the leader. What I have to do is find the leader. HELP
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